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Real Estate: Discovering Buyer Preferences

You are a realtor with a limited advertising budget and a dozen houses you represent. How can you best advertise each house’s features to prospective customers? Would not it be better if we know beforehand what each client may like so that we can have a direct marketing?

Hospital Analytics: US Best Hospitals

Suppose you are moving to a city in the US and want to live close to a hospital, is there a better way to find a good hospital than just looking at user reviews on Google? What about data from CMS (Centers for Medicare & Medicaid Services)?